Ethics in Public Relations

Responsible Advocacy
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(256 Seiten)
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ISBN-13:
9781452236780
Einband:
EPUB
Seiten:
256
Autor:
Kathy R. Fitzpatrick
eBook Typ:
Adobe Digital Editions
eBook Format:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
Introduction: Toward a Definitional Framework for Responsible Advocacy
Chapter 1: Baselines for Ethical Advocacy in the “Marketplace of Ideas” - Kathy Fitzpatrick
Chapter 2: Responsibility and Accountability - Thomas H. Bivins
Chapter 3: The Ethics of Communicating With and About Difference in a Changing Society - Larissa A. Grunig and Elizabeth L. Toth
Chapter 4: Negotiating Relationships With Activist Publics - Linda Hon
Chapter 5: Responsible Advocacy for Nonprofit Organizations - Carolyn Bronstein
Chapter 6: Truth and Transparency - Karla Gower
Chapter 7: Responsible Online Communication - Kirk Hallahan
Chapter 8: Responsible Advocacy Through Strategic Risk Communication - Michael J. Palenchar and Robert L. Heath
Chapter 9: The Ethics of Public Diplomacy - Philip Seib
Chapter 10: Advocacy Across Borders - Donald K. Wright

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