Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding
Buch
(256 Seiten)
  Sofort lieferbar | Lieferzeit:3-5 Tage I

Unser bisheriger Preis:ORGPRICE: 74,89 EUR

Jetzt 67,40 EUR*

Alle Preise inkl. MwSt. | zzgl. Versand 
ISBN-13:
9781403905192
Einband:
Buch
Erscheinungsdatum:
06.10.2003
Seiten:
256
Autor:
Daniel Jackson
Gewicht:
466 g
Format:
241x161x20 mm
Sprache:
Englisch
Beschreibung:

This is the first book to look at this new and unique aspect of branding
Introduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Kunden Rezensionen

Zu diesem Artikel ist noch keine Rezension vorhanden.
Helfen sie anderen Besuchern und verfassen Sie selbst eine Rezension.