The Theory and Practice of Revenue Management

Practitioners in industry and academic researchers and graduate students in the fields of OR, Economics, Marketing Science, Consumer Psychology and Information Technology.
Ebook
(714 Seiten)
  Sofort lieferbar | Lieferzeit:3-5 Tage I
ISBN-13:
9781402079337
Einband:
Ebook
Seiten:
714
Autor:
Kalyan T. Talluri
Serie:
68, International Series in Operations Research Management Science
eBook Typ:
PDF
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

"The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the booka (TM)s purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management."
Quantity-Based RM.- Single-Resource Capacity Control.- Network Capacity Control.- Overbooking.- Price-based RM.- Dynamic Pricing.- Auctions.- Common Elements.- Customer-Behavior and Market-Response Models.- The Economics of RM.- Estimation and Forecasting.- Industry Profiles.- Implementation.
Revenue management (RM) has emerged as one of the most important new business practices in recent times.

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