Managing Strategic Design

Taschenbuch
(356 Seiten)
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ISBN-13:
9781137325945
Einband:
Taschenbuch
Erscheinungsdatum:
28.11.2014
Seiten:
356
Autor:
Ray Holland
Gewicht:
541 g
Format:
233x154x25 mm
Sprache:
Englisch
Beschreibung:

This book emphasises the power of design management to drive corporate strategic goals and to deliver real value through creative solutions to business, social and environmental problems
PART I: INTRODUCING STRATEGIC DESIGN.- 1. Strategic Design.- 2. Planning Strategic Design.- PART II: MANAGING STRATEGIC DESIGN AT CORE BUSINESS LEVEL.- 3. Design-led Branding.- 4. Design-driven Innovation.- 5. Establishing Design in the Organisation.- PART III: MANAGING STRATEGIC DESIGN AT CORPORATE LEVEL.- 6. Design-driven Organisation.- 7. Triple Bottom Line Organisation.- 8. Strategic Design Model for E-Business.- 9. Strategic Design for the Public and Voluntary Sectors.
This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. Throughout the book's tripartite structure - comprising an introduction to the topic, followed by sections on how strategic design can be used to support key businesses functions and how it can be used to push organisations forward - a strong link is made between design and marketing and the delivery of design-led branding.

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