Predictive Analytics

The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
E-Book
(368 Seiten)
  Sofort lieferbar | Lieferzeit:3-5 Tage I

Unser bisheriger Preis:ORGPRICE: 26,98 EUR

Jetzt 15,99 EUR*

ISBN-13:
9781119145684
Einband:
E-Book
Seiten:
368
Autor:
Eric Siegel
eBook Typ:
PDF
eBook Format:
E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

"Mesmerizing & fascinating..."--The Seattle Post-Intelligencer

"The Freakonomics of big data."
--Stein Kretsinger, founding executive of Advertising.com

* Winner of the Nonfiction Book and Small Business Book Awards * * Used in courses at more than 30 universities * * Translated into 9 languages * An introduction for everyone. Rather than a "how to" for hands-on techies, this book -- now in its Revised and Updated edition -- serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.

In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day.

Trendsetters like Chase, Facebook, Google, Hillary for America, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior--including yours.

Why? Predictive analytics reinvents industries and runs the world. Read this book to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.

Kunden Rezensionen

Zu diesem Artikel ist noch keine Rezension vorhanden.
Helfen sie anderen Besuchern und verfassen Sie selbst eine Rezension.